PRACHUAP KHIRI KHAN: Thai media outlet, Matichon reports that “Siam Gold” pineapples from Prachuap Khiri Khan province are growing in popularity among domestic retailers and exporters, citing increased demand in China, Japan and South Korea.
According to the report (Thai language), government agencies previously had promoted production of MD2 variety of pineapples, while the Thai pineapple cultivators association reinforced support in the form of technology and marketing activities, such as distributing free samples to target clients at hotels and markets.
Demand in East Asia for fresh Thai pineapples has been on the rise since output from the Philippines has dropped as a result of volatile climate, the report said.
The move to focus on the fresh pineapple retail segment also comes after the prices for processed pineapple at factories dropped to 3.50 THB per kilogram, whereas the average cultivation cost is upwards of 4 THB per kilogram.
Canned pineapples is one of three agriculture commodities on the Thailand’s Futures exchange. The other two are para rubber and paddy.